Consumer Behavior, 11th Edition – Michael R. Solomon (Second Hand – Very Good Condition)

Consumer Behavior: Buying, Having, and Being, 11th Edition

By Michael R. Solomon · Pearson

The leading consumer behaviour text — perception, learning, motivation, attitudes, decision-making, groups, culture and the digital consumer.

Condition: Very Good — pre-owned copy in very good shape: clean, tight binding and fully readable. No missing pages.